CNN– Snapchat thought it had found a way to have a little fun on Wednesday, April 20, with a Bob Marley themed graphic. But the company went a little too far, according to irate users online.
To acknowledge 4/20, known as “Weed Day,” Snapchat created a special “lens” that morphed people’s faces into Bob Marley, the late reggae icon.
The lens added dreadlocks, a crochet slouch cap, changed the shape of eyes and noses, and darkened skin color.
People flooded Twitter with accusations that Snapchat had created a blackface filter.
For those of you unfamiliar with the latest in the Snapchat world (I would assume most of you over the age of 25, including those who only use Snapchat to follow the GanjaGirls on BarstoolSports..), Snapchat released a Bob Marley “filter” in which one could jamaica-fy their face with various Bob Marley insignia. The posts add Marley’s signature dreadlocks, a beanie hat, and a flag bearing a Bob Marley logo to one’s face. For some reason the Snapchat folks decided to add this filter on the same day as one of the biggest weed smoking holidays of the year, which caused outrage across America.
….Just kidding, everyone is upset because the app literally black-faces your face. It’s like the creators of Snapchat read that German Soccer Blackface article a few weeks ago and thought “Man, I wish there was an easier way to photoshop in blackface”. If we look on the bright side, college kids across America will no longer have to put in the hard work and time it takes to blackface themselves before a “culturally insensitive” themed party and can simply turn to their trusted Snapchat applications that have never once let them down…
The problem I have with this outrage is that it is honestly too predictable. The second I saw this filter pop up on my snapchat, I knew instantly that someone would cause a huge commotion about it. I don’t know how this didn’t pop into the heads of the people over at Snapchat headquarters before putting this out, but something tells me these Silicon Valley guys weren’t exactly in the best frame of mind at the time….(4/20 joke for all those still high out of their minds).